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Digging Into Dollar General’s Beauty Expansion Plans

Tennessee-based retailer unveils new beauty-focused layout, expanded options and exclusive brands for hair and skin.

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By: Christine Esposito

Editor-in-Chief

Dollar General Corporation is betting big on budget beauty. The Goodlettsville, TN-based company, which operates more than 19,000 retail stores in the US and Mexico, is rolling out new store layouts in Dollar General that offer simpler, easy to navigate beauty and personal care aisles as well as an expanded collection of products across hair, skin and wellness.   Five Deep Breaths is a brand that will be stocked at Dollar General as it upgrades its beauty presence. Internally...

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